LADIES ON EDGE
LADIES ON EDGE
Ladies on Edge (or LOE) is a community of female-identifying board enthusiasts of every age and ability level.
In an often male-dominated industry, we shine a light on the “ladies” side of things through our social media, through hosting community events and ride days, and by creating rad apparel for womxn by womxn.
The best way to stay in the loop about Ladies on Edge events is to follow us on Instagram or by joining our email list (scroll down to our website footer to sign up).
MEET THE LADIES ON EDGE TEAM
Ladies on Edge is proud to sponsor several local riders who have impressed us both with their skills and with their participation in our local community.
We are also proud to say that more than half of the Edge of the World staff is female-identified. To loosely quote Beyoncé, “Who runs Edge of the World? Girls!”
Here’s what the Ladies on Edge team is riding this year:
STAFF RIDERS:
Ada
You know all the stylish clothes and goods you love from EOW, ya that’s all thanks to our women’s buyer, Ada! Ada is a certified ripper who loves to spend her days off in the backcountry.
Favourite Run at Fernie Alpine Resort:Cougar Glades
Board set-up for winter 2022/23: Burton Fish 3D 146 and Burton Deep Thinker 154 / Bent Metal Forte Medium
Inspired by: Seeing my friends out there trying new things, pushing their boundaries and really just having a great time sliding on snow is what I find inspiring.
Snowboard segment song: Notorious Thugs by The Notorious B.I.G.
Favorite thing about LOE: The creating, donating, collaborating and stoke sharing
Christine
Christine has been part time at EOW since 2020. She’s always got the biggest smile on when you come in the shop. When she’s not here, she is full time slaying it with her small business The Mustard Seed.
Favourite Run at Fernie Alpine Resort: Corner Pocket lap on a deep pow day
Board set-up for winter 2022/23: Nidecker Odyssey 147 / NOW Brigade Small
Inspired by: Seeing loads of different girls being active and enjoying the outdoor lifestyle.
Snowboard segment song: Lovely Day by Bill Withers
Favorite thing about LOE: Riding with all my hype girls who encourage me to try new things
Jade
Jade is the newest addition to the LOE/EOW fam! Jade started working here back in April as a sales associate and has eagerly taken on any job sent her way. From data entry to events, Jade is always first to volunteer on a project and give it her all.
Favourite Run at Fernie Alpine Resort: Lone Fir for powder/ North Ridge to Emily’s on a groomer day
Board set-up for winter 2022/23:K2 Party Platter 142 / NOW Conda Pink Small
Inspired by: I love how badass Jess Kimura is and I love the backcountry style of Elena Hight. But also inspired by anyone that isn’t afraid to give it a go!
Snowboard segment song: Spinnin by Connor Price
Favorite thing about LOE: Creating a non competitive, fun space for women who love to shred at all levels and not being afraid to do that.
Jeni
Jeni is another og LOE! She’s been working for EOW since 2008! Jeni has worn many shoes here at Edge from buying, marketing, and events! You can also find Jeni at FAR planning all the awesome events we love to go to. Jeni is full time mom, shredder, and one of the hardest workers!
Favourite Run at Fernie Alpine Resort: Currie Glades to Bootleg
Board set-up for winter 2022/23: Stranda Descender 152 / NOW Conda Small
Inspired by: Legends that paved the way including Barrett Christy, Tara Dakides, and Victoria Jealouse. Current legends Kimmy Fasani, Robin Van Gyn, Leanne Pelosi, Hana Beaman and more!
Snowboard segment song: Reach For The Sky - Social Distortion
Favorite thing about LOE: Working with a rad group of women who love snowboarding and spreading the stoke to anyone and everyone. It’s been so cool to see more and more women work at Edge over the years and create the inclusive and welcoming LOE family.
Maddy
Maddy has been an LOE ambassador since 2021 and just recently joined the shop staff to help out during our busy times! She always brings a smile, is up for any adventure, and constantly reminds us WE CAN DO HARD THINGS!
Favourite Run at Fernie Alpine Resort: Linda’s Run
Board set-up for winter 2022/23:Gentemstick Mermaid 151 / Lexa X Reflex Black Stout White Logo
Inspired by: Her daughters, Lenna and Ellie!
Snowboard segment song: 93 ‘Til Infinity by Souls of Mischief
Favorite thing about LOE: Creating a community of like minded women in hopes of raising daughters who have the opportunity to feel comfortable and push their limits to become the best riders they can be.
Michelle
Michelle has been at EOW since 2007, we are talking og LOE! Michelle is the bookkeeper and kids buyer for us here. When she’s not hard at work, you can catch her ripping around the hill with her family!
Favourite Run at Fernie Alpine Resort: Easter Bowl
Board set-up for winter 2022/23: Stranda Descender 148 / NOW Conda Small
Inspired by: Her children, Atley and Boden!
Snowboard segment song: I Ain’t Worried by OneRepublic
Favorite thing about LOE: The camaraderie! It’s a place for no judgement, we are just out here to have fun!
Meg
Meg is the wizard behind the digital veil. Meg has been building and bettering our ecom empire since 2020. You also may know her as the earring business queen, Meggy Makes Clay. Click here to shop the cutest MMC x LOE earring collab!
Favourite Run at Fernie Alpine Resort: King Fir or Emily’s
Board set-up for winter 2022/23: Nidecker Venus 147 / NOW Brigade Small
Inspired by: Living in this town full of people pursuing their outdoor passions, and by riding with friends who encourage me to improve every day.
Snowboard segment song: Babes by Hockey Dad, or Sunrise by Alice Ivy & Cadence Weapon, depending on the day
Favorite thing about LOE: I love how LOE connects a whole community of shredders and encourages people of every level to get out and ride!
Sara
Sara started working for EOW in 2020 taking on the role of digital marketing, events, and most recently, the women’s hard goods buyer.
Favourite Run at Fernie Alpine Resort: King Fir or Emily’s
Board set-up for winter 2022/23:K2 Passport 151 / NOW Brigade Small / Bent Metal Stylist Medium
Inspired by: Robin Van Gyn, Jess Kimura, Jill Perkins - the list goes on and on
Snowboard segment song: Simon Says by Pharoahe Monch or anything Beyonce.
Favorite thing about LOE: Taking over the mountain with the girls on LOE ride days!
LOE TEAM SNOWBOARDERS
Lucy
Lucy is a level 4 snowboard instructor and certified powerhouse on the slopes! We love her for her passion and expertise.
Board set-up for winter 2022/23:Stranda Descender 148 / NOW Conda Small
Meagan
Besides being an absolute sender on a board, Meagan always brings the stoke wherever she goes and makes everyone feel welcome and supported.
Board set-up for winter 2022/23: TBD